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More than 6.5 million copies of Call of Duty: Modern Warfare 3 were sold in North America and the United Kingdom in the first 24 hours following the game’s launch on November 8.

Publisher Activision announced the tooth-shattering figure, along with an estimated sell-through of $400 million. It means the game has become the biggest entertainment launch ever.

“We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Activision Blizzard CEO Bobby Kotick.

He added: “Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.”

Activision also announced that it has donated $3 million to the Call of Duty Endowment, which seeks to help U.S. soldiers find stable employment. Lovely, really.

 

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