THQ exits kids game market, Saints Row: The Third ships 3.8m
Bravo.
Posted by: Miles Jolliffe
25/01/2012 - 20:06
THQ has today announced its decision to conclude its relationships with kids' licensed entertainment companies.
In the firm’s latest investor post, CEO Brian Farrell revealed plans for THQ to become "a more streamlined organization focused only on our strongest franchises."
He added: "The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title."
Volition’s chaotic open-world title hit PS3, Xbox 360 and PC in November last year.
The game’s DLC offerings "have resulted in the highest digital revenue of any console title" in the company's history, according to Farrell.
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