Ubisoft CEO explains the current lack of new IP
Blames ageing consoles.
Posted by: Miles Jolliffe
10/10/2011 - 13:33
Ageing consoles are the reason many developers are shying away from new IP’s, according to Yves Guillemot.
Speaking to GameInformer, the Ubisoft CEO explains how the industry is keen to take risks on titles in the first few years following a console’s launch.
"New consoles help us be more creative because when customers buy a console, they are very interested in what’s new and they will accept a game that is not perfect as long as it's different and better than what has been done before," he said.
"We very often adopt new consoles quickly because we know that most of the buyers are fans of video games. They are ready to take risks [on a new IP] so that’s why we are very early on consoles, often just to make sure we can try new things."
Guillemot claims it is more difficult to innovate towards the end of a console’s life cycle, with many gamers already having their minds set on an established franchise.
“For example, Far Cry,” he added. “That was an attempt to go open world with a shooter. [The rest of the market was composed of] linear games with qualities that were perfectly done, so the market said, 'Yeah, but it’s not perfect.' Yes, but it’s the first one, so that's normal. It was the first step before creating a game full of density.
"Those first steps have to be taken to change the landscape. When you are at the beginning of the cycle you are rewarded for it. The later you are in the cycle, the less rewarded you are if [the game] is not perfect."