SCEE boss Andrew House becomes SCEI President
Hirai in as chairman.
Posted by: James Love
30/06/2011 - 02:06
It's been announced that Sony Computer Entertainment Europe boss Andrew House has now taken on the role of president and CEO of Sony Computer Entertainment International.
House replaces Kaz Hirai who has moved on to become SCEI chairman, with current chairman Akira Sato stepping down on August. Ken Kutaragi has stood down as honorary chairman of SCEI as of yesterday, with Jim Ryan taking over from House having been promoted from his position as executive vice president and co-COO of SCEE.
"In fiscal 2010, we achieved profitability for the first time in five years as a result of group-wide united efforts, including continuous cost reduction for PS3 in which I first took the initiative after assuming President of SCEI in December 2006,” Hirai stated.
“We are facing new challenges this year, such as the successful launch of PlayStation Vita and further growth of PS3 platform as well as expansion of non- gaming business. I’m confident that the skills and expertise Andy has gained over two decades working for Sony and SCE Group will contribute enormously in leading the PlayStation business and to bring new initiatives in managing the business in the networked era.”