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GAME has announced a new partnership with Microsoft that will see its stores sell downloadable content for games that was previously only available online via Xbox Live.

The service will enable customers without access to a credit card or an appropriate internet connection to be able to experience DLC for games that they would not have access to before. The scheme will see customers buying the DLC, which will all be individually prived, and in return recieve a card on which a code for the DLC will be printed.

There are currently 40 GAME stores participating in the six month trial with Microsoft with more stores taking part as the scheme progresses.

Group commercial strategy director Tricia Brennan stated, “We know that lots of customers want to play downloadable games and they look to us, as expert retailers, for advice on the best way to do it. We’ve listened to them and worked with Microsoft to provide the answers. From today it will be much easier to buy downloadable games as they will be able to buy digital games in cash for under a fiver."

Microsoft UK's general manager of retail sales and marketing Neil Thompson said, “We’re excited to offer this program to UK consumers as we see this as an innovative opportunity to work with GAME in delivering Xbox 360 owners yet another highly attractive choice at retail.”

Thanks, MCV.

 

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